Last week you might have seen that I flew to London with PROPERCORN to create my own flavour of popcorn. Being the foodie that I am I was so excited when I got the invite. Like a kid in a candy shop but better! Popcorn is one of my favourite snacks and I can’t go to the cinema without eating popcorn. I am very health conscious so when I do eat popcorn I always pick one that is low in calories and low in sugar. Why I love PROPERCORN so much is because their flavours of popcorn are all under 130 calories.
I work in marketing and can become a little obsessive when it comes to branding. I really appreciate good branding, again another thing that I love about PROPERCORN. I met the two creators of PROPERCORN, Cassandra and Ryan and got to know the ethos behind the business. They are both incredibly passionate about what they do and that is why PROPERCORN is so successful. Their vision and dream for the brand is inspiring and I really enjoyed talking to them about what they do. There are 6 flavours in the PROPERCORN family and Cassandra explained to me the process that goes into creating a new flavour. For them it’s all about the flavour combination. They won’t bring a new flavour out on the market until it’s perfect and bursting with flavour. This brings me on to the reason I went over to London to meet with the PROPERCORN team. They are looking for fans of the brand to create their NEW flavour, exciting I know. Imagine if you were the person to influence the choice of their 7th flavour. They flew me over along with other Irish bloggers and other journalists to The Institiute of Flavour to create our own flavour of PROPERCORN. The flavour I created was smoked paprika with lime and salt on a sweet based popcorn. I think it’s a strong runner to win the lifetime of PROPERCORN (I promise to share, don’t worry). Below I am pictured with creator Cassandra.
The Institute of Flavour invites you to take on the role of tastemaker, creating your very own signature seasoning in PROPERCORN’s virtual flavour factory (www.instituteofflavour.com). Journeying through the spice shelves, the bitters and sweets of the flavour library, all who enter will be guided through a step-by-step flavour making process before submitting their seasoning for judging. Every visitor will be in with a chance of seeing their flavour listed in stores nationwide and winning a lifetime supply of popcorn, as each carefully-created flavour, complete with personalised packaging, will be entered into PROPERCORN’s ‘crowdseasoning’ competition.
Myself and my good friend Stephanie from www.snappedup.ie at The Institute of Flavour. Another blogger who was also on the trip with us was Timi from www.iamtimi.com, you can see him below rockin’ the pink hair net!
PROPERCORN is available in 6 delicious flavours and in both single serve and sharing formats: Lightly Sea Salted, Fiery Worcester Sauce & Sun-Dried Tomato, Sour Cream & Black Pepper, Sweet & Salty, Sweet Coconut & Vanilla and Smooth Peanut & Almond.
Find PROPERCORN in Tesco, Dunnes Stores, Spar, Centra, Fresh and independent retailers for €1.20 single serve, or €2.69 for a sharing bag.
I want to say a huge thank you to PROPERCORN for having me over to their Institute of Flavour experience.
Love Kate x
*This is not a sponsored post. I was kindly invited on a press trip with PROPERCORN and wanted to share the fun experience I had.